Up Periscope

Whilst I enjoy films that involve submarines the latest tool in the social media armoury doesn’t feature torpedo tubes or the ability to submerge and stay under water for weeks on end. It does appear that the world of social networking apps is relentless in terms of development.  Indeed it’s difficult to keep pace with Read more...

By |2017-09-13T09:19:59+00:00August 19th, 2015|

Free LinkedIn analysis tool for B2B technical content marketing

Publitek has launched LinkFocus, a simple, free LinkedIn tool for B2B technical marketers, particularly those in the electronics industry. It helps you focus your content marketing efforts within LinkedIn by making it quick and easy to analyse over 400 relevant groups. LinkFocus enables you to then successfully match the most important groups to your products Read more...

By |2017-09-14T15:21:24+00:00March 30th, 2015|

Spotting the trends in B2B Technology Marcoms

Being the go-to advisor for engineering clients around the world provides Pinnacle with unique insight into the key public relations and marketing communications trends in a variety of technology sectors and vertical application areas. Here’s some thoughts from members of our team on what the future holds for B2B marketers. Pinnacle Marketing’s director, Simon Read more...

By |2017-08-11T15:35:52+00:00March 4th, 2015|

REVEALED: the semiconductor companies winning in social media

As specialists in B2B electronics content marketing and PR, Publitek is continually undertaking new research to help our clients communicate more effectively with their audiences. In September 2013, we released our first report examining the social media activity, presence and best practice of the leading semiconductor companies. REVEALED: the semiconductor companies winning in social media Read more...

By |2017-09-11T10:39:06+00:00September 3rd, 2014|

Social media drives the blurring of B2B & B2C into P2P

As a regular user of social media, mainly Facebook, LinkedIn and Twitter, I, like many others, have observed the increasing number of sponsored adverts and company pages working their way into my daily newsfeed. Sellers of financial services through to power supply vendors wish to engage me as a customer. Naively, I had hoped to Read more...

By |2016-10-24T10:54:27+00:00July 17th, 2014|

How the effectiveness of B2B electronics social media is damaged by fake followers

Unlike some social media “experts”, I don’t subscribe to the idea that number of likes or followers is a good metric to benchmark the success of social media activities. Aside from the fact these don’t fit in with marketing key performance indicators (KPIs), the numbers can be both misleading and manipulated. Building a follower base as part of Read more...

By |2019-08-14T12:45:27+00:00June 18th, 2014|

Make the most of marketing with LinkedIn

LinkedIn has the potential to boost both business awareness and reputation. By taking advantage of the various personal and group features in LinkedIn, companies and their professional representatives can significantly enhance their visibility. Aside from maximising your online presence, LinkedIn also provides the opportunity to position yourself as a sector leader, chiefly by delivering top Read more...

By |2017-05-05T15:54:32+00:00January 17th, 2014|

Research: why a quick glance at results is a dangerous thing

For the past few years we've followed, and participated in, Hearst's 'Design Engineer and Supplier Interface Study'. This research, focused on the electronics industry, showed that the top 3 sources of new product information used by design engineers are digital trade magazines, printed trade magazines and web search engines.  It was initially rather a surprise Read more...

By |2016-10-24T10:54:46+00:00October 28th, 2013|

Revealed: who’s winning the social media battle in the semiconductor industry?

For this latest report, we researched the social media activity, presence and best practice of the leading semiconductor companies. (Companies selected by gross turnover – main source: Wikipedia) The report covers the activities of each company on: Twitter Facebook Google+ LinkedIn Blogs YouTube The companies were ranked by their performance in each channel (number of followers, Read more...

By |2017-02-10T02:06:03+00:00September 30th, 2013|

The Evolution of Influence in the Life Sciences

Research has shown that the general population doesn’t trust advertising [1,2] and overt marketing communications, yet our lives are filled with an endless clamour of voices vying for our attention in order to influence our buying decisions. The life science researcher is an even more sceptical audience and has an equally challenging selling cycle. Every Read more...

By |2017-05-05T15:54:32+00:00September 20th, 2013|