For this latest report, we researched the social media activity, presence and best practice of the leading semiconductor companies. (Companies selected by gross turnover – main source: Wikipedia) The report covers the activities of each company on: Twitter Facebook Google+ LinkedIn Blogs YouTube The companies were ranked by their performance in each channel (number of followers, Read more...
Research has shown that the general population doesn’t trust advertising [1,2] and overt marketing communications, yet our lives are filled with an endless clamour of voices vying for our attention in order to influence our buying decisions. The life science researcher is an even more sceptical audience and has an equally challenging selling cycle. Every Read more...
So you have made the decision to invest a large proportion of your marketing budget in a trade show? Then it is probably a great idea to spend a fraction of that cost and get the most from pre-event PR. Exhibitions are probably the most costly form of promotion for any technology company, especially if Read more...
In B2B electronics media, it can be difficult to truly gauge the reach and impact of Twitter, but as a leading electronics PR agency, we have to try! This comprehensive new report crunches the numbers and shows where major North American B2B electronics publications and journalists stand in terms of Twitter usage. Download it here Read more...
Here's another guest blog post from US writer and editor, Bill Schweber. Social media has its role with respect to the engineering-design community, but it's not the first answer to everything. I get worried seeing social media cited in every imaginable context and as the answer to every problem. (By "social media" I mean Twitter, Read more...
UBM Tech, publisher of EE Times and many other established technology titles, has released the results of its latest annual Mind of the Engineer study. The research analyses the survey responses of electronics engineers across Asia, North America and Europe, detailing their priorities, concerns and habits – and how these change over time. Topics covered Read more...
With more and more businesses realising the benefits of social media, blogging and other online marketing channels, there is one thing that every marketer now needs more of. Content! Whether we are creating articles, videos, podcasts or any other forms of media, we all need a constant supply of ideas to help us avoid those Read more...
Last week’s Royal Television Society Huw Weldon Lecture, given by BBC reporter Lyse Doucet asked if TV journalism could survive the social media revolution. The same could be asked of its impact on the technology PR agency world and technology journalism. Is social media a fantastic resource to be exploited or does it spell the end for traditional Read more...
Technology PR agencies involved in business-to-business communications, are often challenged to decide on the most appropriate mix of social and traditional media as delivery channels for client messages. The importance of social media within the marketing communications mix is undeniable but social media marketers, and those that sell social media services tend, not surprisingly, to Read more...
LinkedIn is consistently evidenced as being the most beneficial professional network for those in the fields of technology ad technology PR. Twitter and LinkedIn have quickly established themselves as the core networking tools for businesses that want to create a social presence online. LinkedIn is also recognised as the essential network for business- to-business interactions. If Read more...