technical content marketing

Technical content marketing tip 4: three ways to evaluate 3rd party sites for your content

In B2B technical content marketing, particularly in electronics and engineering, there's a host of 3rd party trade media sites that welcome authoritative contributed technical articles, white papers and blog posts. Most of them are astute enough to ask for unique content because they're aware of the tendency of search engines to downgrade duplicate content with respect [...]

By |2018-08-13T11:25:21+00:00January 30th, 2018|

Philip Ling joins Publitek’s technical content marketing team

Philip's career spans engineering and technical journalism We're delighted to welcome Philip Ling to our technical content marketing team. He joins us in the role of content manager, reporting to our content director, Robert Huntley. We've worked closely with Phil for many years, collaborating with him in his work as a technical journalist and [...]

By |2018-01-24T18:38:16+00:00October 13th, 2017|

How to create a winning electronics industry award entry

Recent awards successes for Publitek’s clients help to explain why electronics companies looking to raise market visibility seek our support. Here we share some tips on how to develop a winning electronics industry award entry. Complementing the technical content marketing activities undertaken by the team at Publitek is the creation of winning industry awards entries. All [...]

By |2018-01-24T15:25:23+00:00October 13th, 2017|

Technical content marketing tip 3: transfer your newswire budget into content creation

I can't count the number of conversations our team has had with technical B2B marketers over the years about newswires. We're asked, "Do they really guarantee coverage on Bloomberg?" or "Aren't they great for building inbound links so that search engines can find our technical content?" I've long been skeptical of the value of newswires and [...]

By |2018-08-13T11:25:23+00:00September 28th, 2017|

Technical content marketing tip 2: Use rev.com for cost-effective repurposing

From a B2B technical content marketing perspective, one of the most wasteful things the team at Publitek has seen in over the years is the disconnect between sales, engineering and corporate marketing teams. Of course, corporate marketing itself is split into ‘tribes’ – lead generators, PR evangelists, advertising and media specialists, analytics experts and so [...]

By |2018-08-13T11:27:37+00:00July 17th, 2017|

Why B2B technical content marketing is coming of age in 2017

Every new technology, and every new marketing fad, is discussed long before it’s widely implemented. How many of us would have guessed that the history of autonomous cars goes back to the 1920s, or that technical content marketing can be traced back to the Hartford Steam Boiler company’s ‘Locomotive’ news sheet, first published in November 1867 to help people run [...]

By |2018-08-13T11:27:37+00:00June 12th, 2017|

Technical content marketing tip 1: how to use your mobile phone to shoot videos at shows or events

Wisse Hettinga from Synchronous Productions discusses the option of using mobile phones to record videos during events in this guest blog. Everyone will agree that video footage is important, but for many journalists, PR and media people, shooting video at a show or other event remains a difficult subject. They are scared away by the idea it [...]

By |2018-08-13T11:27:38+00:00May 2nd, 2017|

Re-purposing is key to B2B content marketing success

The value of content marketing through the many, varied and growing number of channels to reach your end audience is now widely recognised in the B2B technology sector. Effective content marketing is crucial in a B2B environment where potential customers now gather information from the Internet, via the media and through social channels, and only [...]

By |2018-08-13T11:27:41+00:00May 5th, 2016|
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