Through a mix of different content marketing activities, it is possible to gain the attention of members of your target audience and, if properly handled, convert them from a prospect into a paying customer.
The value of content marketing through the many, varied and growing number of channels to reach your end audience is now widely recognised in the B2B technology sector. Effective content marketing is crucial in a B2B environment where potential customers now gather information from the Internet, via the media and through social channels, and only Read more...
Search engines are the leading sources of information for engineers. Help them find your pages or wave your sales funnel goodbye! Online commentators will sometimes write anything to get a 'like' or a 'share'. Provocation is one way of achieving that goal. As a result, headlines such as 'the press release is dead' or 'SEO is dead' Read more...
An old story keeps on making an appearance - a survey by Microsoft stating that technology and social media has ruined our attention span and that the average Canadian (for it only surveyed Canadians) now has a shorter attention span than a goldfish. This one has been doing the rounds for a little while now Read more...
In this article, we aim to give you an understanding of how to identify key influencers for B2B technical content marketing, and once they have been identified, what to do with them. First and foremost, as with any other communications activity, it is crucial to ask yourself some key questions in order to inform an Read more...
Content, content, content. If you want truly effective PR, PPC advertising that generates real leads, newsletters that are actually read by the recipient, or you want visitors to find – and then download information from - your website then there is no way round the fact you are going to need to create a regular Read more...
A key business objective for semiconductor firms is to have a design engineer “design in” their components into an electronics product. While the semiconductor market is likely to be dominated by the same top ten firms who receive over 51% of the business, the Internet of Things offers an opportunity for the next ten (or the next Read more...
With over 6 billion hours of video viewed each month YouTube is the second most popular search engine in the world, but the key to YouTube marketing is getting videos ranked in not just in YouTube, but in the biggest search engine in the world - Google. You may have noticed that Google doesn't just include Read more...
Figure 1: UBM’s ‘Mind of the Engineer’ study, published in October 2014 Currently, according to the latest study by Design News, the average age of an electronics engineer in the US is 48 and they have been working in the industry for 18 years. If you want put this into context then have a look Read more...
You can listen to our audio recording of this blog post using the media player below. Podcast Powered By Podbean Despite the advent of ‘webinars’, the podcast retains its place in the business environment as a relevant way of creating content and finding potential customers who otherwise might slip through the net. After all, people Read more...