Helping B2B companies maximise ROI from great content

Content, content, content. If you want truly effective PR, PPC advertising that generates real leads, newsletters that are actually read by the recipient, or you want visitors to find – and then download information from - your website then there is no way round the fact you are going to need to create a regular Read more...

By |2018-08-13T11:25:24+00:00February 2nd, 2016|

Technical PR: Think global – act (and translate) local

A guest blog post by Rolf Sylvester-Hvid, Editor-in-Chief, Aktuel Elektronik If you ever wonder why the Japanese industry initially got so successful it was not just a question of innovative products of a high quality. The Japanese understood the importance of addressing their clients and contacts in their own language. There's a healthy bit of Read more...

By |2013-09-11T08:29:36+00:00September 11th, 2013|

Technical PR agencies – They’re not so bad…

A guest post by Caroline Hayes, freelance technology journalist Although I seem to have struck a nerve with the 12-point plan to wind up editors, my sense of fair play means I should redress the balance and list the reasons why PR companies can be dear to an editor’s heart. Here is my recruitment advert Read more...

By |2013-07-05T11:45:44+00:00July 5th, 2013|

The Role of the Trade Press in a Media Rich World

A guest post by Graham Pitcher, Group Editor, New Electronics Editors of a certain vintage will remember the ‘good old days’ of the printed press release. Every day, we’d see – and open – hundreds of press releases. The quality of the press release varied. Some were many pages long and it took dedication to Read more...

By |2013-06-21T09:57:20+00:00June 21st, 2013|