Technical PR is something that Pinnacle Marketing has been specialising in for years, but to many businesses, the term "technical PR" is something of a mystery. What does it entail and how does it enable companies to do reach their goals and sell more product?
This close to the vote, and after we've all received so much (mis) information from both sides, the world probably doesn't need another blog post about ‘Brexit’.
PCIM Europe 2015 Technophiles are once again converging on the German city of Nuremberg as it plays host to the very latest in power electronics trends. PCIM (Power Conversion Intelligent Motion) Europe runs from 10th – 12th May 2016, attracting hundreds of exhibitors and thousands of attendees interested in power electronics and power [...]
Content, content, content. If you want truly effective PR, PPC advertising that generates real leads, newsletters that are actually read by the recipient, or you want visitors to find – and then download information from - your website then there is no way round the fact you are going to need to create a regular [...]
Ahhh, the old "marketing is marketing is marketing" gambit. PR is a difficult subject to explain at the best of times, but if you try to segment it down into areas of expertise, it gets even more complex when really, it should make it easier. For example, if you were a grocer (let's think small [...]
A guest blog post by Rolf Sylvester-Hvid, Editor-in-Chief, Aktuel Elektronik If you ever wonder why the Japanese industry initially got so successful it was not just a question of innovative products of a high quality. The Japanese understood the importance of addressing their clients and contacts in their own language. There's a healthy bit of [...]
There is a common perception that public relations only works for the big boys or household names, be it Tesco, British Gas, John Lewis, Thames Water, and so on. However, some of the biggest brand names in the world are engineering and manufacturing companies - Rolls-Royce, JCB, Siemens and Boeing, to name but a few. [...]
A guest post by Graham Pitcher, Group Editor, New Electronics In my last post I talked about the changing role of B2B print publications. Of course trade media also address a world well beyond print circulation – at New Electronics, for instance, we have a website, Twitter feed, Facebook, LinkedIn, ezines and so on, with [...]
A guest post by Caroline Hayes, freelance technology journalist Although I seem to have struck a nerve with the 12-point plan to wind up editors, my sense of fair play means I should redress the balance and list the reasons why PR companies can be dear to an editor’s heart. Here is my recruitment advert [...]
A guest post by Graham Pitcher, Group Editor, New Electronics Editors of a certain vintage will remember the ‘good old days’ of the printed press release. Every day, we’d see – and open – hundreds of press releases. The quality of the press release varied. Some were many pages long and it took dedication to [...]