Technology PR

Identifying key industry influencers in B2B technology

In this article, we aim to give you an understanding of how to identify key influencers for B2B technical content marketing, and once they have been identified, what to do with them. First and foremost, as with any other communications activity, it is crucial to ask yourself some key questions in order to inform an [...]

By |2018-11-30T11:17:58+00:00March 28th, 2016|

Total Lighting magazine bought by MMG Publishing Limited for undisclosed sum

MMG Publishing, an independent magazine publishing group which publishes specialist business magazines for the electronics and electrical industries, recently announced its acquisition of the Total Lighting magazine and website from Aston Greenlake Publishing Limited, for an undisclosed sum. Established in 2004, Total Lighting, a monthly publication, covers the whole lighting spectrum, from decorative to architectural & [...]

By |2016-10-24T10:53:57+00:00March 13th, 2016|

What can a technology PR agency do for me?

The fact is that PR isn't the same for every company or product. Technical and more niche products and services demand more knowledge on the part of the public relations agency than might be needed for, say, promoting chocolate bars, beauty products or other B2C and consumer goods. Maximising exposure requires PR agency teams that [...]

By |2018-07-31T08:26:30+00:00May 14th, 2014|

Beautiful data for better stories

Heat map of the UK using company sales data I make no denials about being a geek. I love data and I love when they're presented well. If you don't believe me then take a look at David McCandless's book, Information Is Beautiful. Inside the 255 pages are some of the best examples [...]

By |2016-10-24T10:55:01+00:00May 23rd, 2013|

Technical PR agency, Publitek, appoints Derek Rye to further strengthen content creation expertise

  Technical PR agency, Publitek, has announced the appointment of Derek Rye, formerly director of marketing at   Plessey Semiconductors and marketing manager at Intel. The appointment follows a series of significant new business wins for the agency and further advances its deep-tech credentials. Publitek account directors are mostly engineers or scientists. Publitek’s [...]

By |2016-10-24T10:55:20+00:00August 7th, 2012|

Twitter and LinkedIn break their connection

LinkedIn is consistently evidenced as being the most beneficial professional network for those in the fields of technology ad technology PR. Twitter and LinkedIn have quickly established themselves as the core networking tools for businesses that want to create a social presence online. LinkedIn is also recognised as the essential network for business- to-business interactions. If [...]

By |2018-07-12T08:56:42+00:00July 2nd, 2012|