So it’s here. 2021. A year that arrives with new hope injected by the rollout of Covid vaccines across the world. However, an unrelenting wave of lockdowns and restrictions to quell coronavirus transmission makes it incredibly awkward to predict a clear roadmap for marketing activities. In particular, a challenging set of questions surrounds event participation Read more...
Yes, I thought ‘Best B2B video guide for electronics marketers’ was a recklessly bold headline too. It might seem an audacious fanfare, but this blog will present some useful insights on video content in a fast-evolving business landscape. So without further ado, and avoiding any further hyperbole, let’s ‘make like Amazon’ and deliver the Read more...
In this article, we aim to give you an understanding of how to identify key influencers for B2B technical content marketing, and once they have been identified, what to do with them. First and foremost, as with any other communications activity, it is crucial to ask yourself some key questions in order to inform an Read more...
MMG Publishing, an independent magazine publishing group which publishes specialist business magazines for the electronics and electrical industries, recently announced its acquisition of the Total Lighting magazine and website from Aston Greenlake Publishing Limited, for an undisclosed sum. Established in 2004, Total Lighting, a monthly publication, covers the whole lighting spectrum, from decorative to architectural & Read more...
The fact is that PR isn't the same for every company or product. Technical and more niche products and services demand more knowledge on the part of the public relations agency than might be needed for, say, promoting chocolate bars, beauty products or other B2C and consumer goods. Maximising exposure requires PR agency teams that Read more...
Heat map of the UK using company sales data I make no denials about being a geek. I love data and I love when they're presented well. If you don't believe me then take a look at David McCandless's book, Information Is Beautiful. Inside the 255 pages are some of the best examples Read more...
Technical PR agency, Publitek, has announced the appointment of Derek Rye, formerly director of marketing at Plessey Semiconductors and marketing manager at Intel. The appointment follows a series of significant new business wins for the agency and further advances its deep-tech credentials. Publitek account directors are mostly engineers or scientists. Publitek’s Read more...
LinkedIn is consistently evidenced as being the most beneficial professional network for those in the fields of technology ad technology PR. Twitter and LinkedIn have quickly established themselves as the core networking tools for businesses that want to create a social presence online. LinkedIn is also recognised as the essential network for business- to-business interactions. If Read more...