Human beings have long been awaiting the predicted rise of artificial intelligence. Since John McCarthy first coined the term at a Dartmouth College conference in 1956, the world has been enthralled by the possibilities – and dangers – posed by the advent of thinking machines with greater intelligence than humans. After recent advances made towards Read more...
In case you missed it, the news media gave a lot of attention recently to the fact that the makers of the Barbie doll have finally accepted that they cannot hold back the tide of modern ideas and must swim with it, introducing versions of the doll in a variety of more lifelike shapes (see Read more...
Whilst I enjoy films that involve submarines the latest tool in the social media armoury doesn’t feature torpedo tubes or the ability to submerge and stay under water for weeks on end. It does appear that the world of social networking apps is relentless in terms of development. Indeed it’s difficult to keep pace with Read more...
Being the go-to advisor for engineering clients around the world provides Pinnacle with unique insight into the key public relations and marketing communications trends in a variety of technology sectors and vertical application areas. Here’s some thoughts from members of our team on what the future holds for B2B marketers. Pinnacle Marketing’s director, Simon Read more...
Technical PR agency, Publitek, has announced the appointment of Derek Rye, formerly director of marketing at Plessey Semiconductors and marketing manager at Intel. The appointment follows a series of significant new business wins for the agency and further advances its deep-tech credentials. Publitek account directors are mostly engineers or scientists. Publitek’s Read more...
As a key analytics tool for many businesses & marketers, it’s always worth paying attention to the latest stats from Google Analytics. And for the first time, Google has released analytics data collected over the last two years from hundreds of thousands of websites who opted in to share this information anonymously. The findings reveal Read more...