In an increasingly competitive environment, how can trade show exhibitors make sure they stand out among the crowd? How can they build up a maximum amount of interest in their technologies? In this eBook, Pinnacle Marketing Communications will help you to make the most of the marketing opportunities available ahead of Electronica.
Despite evidence to the contrary - such as torrential rain, flooding and thunderstorms - summer is now upon us. For many this is the beginning of the summer music festival season: an opportunity to wear waterproof clothing in a muddy field, while waiting to hear your favourite bands and artists live.
After a week of frantic high-level meetings, eye-catching flying displays and ego-boosting civil aircraft order announcements the 2015 Paris Airshow came to a close on Sunday. During the show, representatives from the Sichuan Provincial Government and Deyang Municipal People’s Government of China created one of the larger stories of the week, as they revealed plans [...]
After the success of my previous blog post, five things you should never do at a trade show, I’ve received a lot of requests to list the five things I believe you should do at a trade show. Limiting these suggestions to a ‘top five’ is challenging. There is no one-size-fits-all because what’s best for [...]
So the tradeshow season is now well and truly underway. Pinnacle’s US staff have already been involved in CES in Las Vegas. Over the next few weeks we’ll be supporting clients here in Europe at Embedded World and Mobile World Congress, followed by Pittcon in New Orleans, Hannover Messe and PCIM later in the spring. [...]
The greatest show on Earth! Once every two years, the global (not just Europe’s) electronics industry descends on the Bavarian capital of Munich for Electronica, the single biggest electronic component and systems show in the world. Around 2,500 companies that span the extremities of technology and size, set up shop to show off their [...]