Twitter is well known for its savvy consumer brand strategies and accounts, but what role does it play in tech B2B marketing? For starters, conversations on Twitter around the future of technology were up 166% between 2016 and 2019 - so if you’re not already there, you’re missing out. Twitter helps marketers spread brand Read more...
As was demonstrated in our previous blog post about how semiconductor companies can increase their Instagram engagement, tech companies do tend to find it difficult to grow an engaged social following. This, in turn, impacts the extent to which social media can be used to drive traffic to their blogs. There seems to be a Read more...
Published today, our latest 'Social Success' white paper for B2B electronics marketers reveals in great detail who's winning the social media battle in the semiconductor industry. Although focused on semiconductors, the paper gives valuable insights to any company selling components, sub-assemblies, software or services into the electronic engineering community. (Click infographic to enlarge) Read more...
Whilst I enjoy films that involve submarines the latest tool in the social media armoury doesn’t feature torpedo tubes or the ability to submerge and stay under water for weeks on end. It does appear that the world of social networking apps is relentless in terms of development. Indeed it’s difficult to keep pace with Read more...
In B2B electronics media, it can be difficult to truly gauge the reach and impact of Twitter, but as a leading electronics PR agency, we have to try! This comprehensive new report crunches the numbers and shows where major North American B2B electronics publications and journalists stand in terms of Twitter usage. Download it here Read more...
Though the goal of the Kent constabulary appointing Paris Brown as its youth commissioner was, partly at least, to gain press/public attention, the coverage received by the hapless teenager in the newspapers and on the TV over the last 24 hours is far from what her new employers would have wanted. There is growing pressure Read more...
Tweeting is one of the best ways to share content online and drive traffic to your website or blog. But when is the best time to post your tweet and attract the most click-throughs and user engagement? A recent study has been carried out by Bitly (the URL shortener service that condenses all those web Read more...
Twitter can be a useful tool for engaging with your market and for drawing attention to what’s happening in your business. However, with more and more people contributing to over 200 million tweets per day, how do you make yourself heard amongst all the noise? To help you get noticed, here are our top 5 Read more...
With the recent news that all businesses in the German federal state of Schleswig-Holstein are banned from using Facebook fan pages and ‘Like’ social plugins, we should be mindful of how we adopt social media strategies in different countries and consider the varying cultures that exist. If your business is looking to engage socially with Read more...
One future direction often predicted for social media is an eventual move away from catch-all social networks to niche networks that cater for our personal groups or interests. But what will this mean for businesses using social media to market their products and services? With Facebook, Twitter and Google+ - the 'Big 3' - the Read more...