Five video marketing ideas for B2B tech companies

According to Hubspot,  87% of businesses are now using video as part of their marketing strategy. It’s understandable, when you consider that the average person spends 1.5 hours watching videos every day. And video can be an ideal medium for communicating the complex ideas often associated with new technologies and technical products. Here are a [...]

By |2019-08-16T10:11:18+00:00August 16th, 2019|

Video killed the internet star

How in the land of visual content, the moving image is king. There was a time when all that was needed to communicate with your customers were the core facts, presented in a readable and engaging fashion. Though the press release still remains a cornerstone of the Public Relations industry, those simpler days are long [...]

By |2017-05-05T15:54:29+00:00March 2nd, 2016|

A simple guide to optimising your youtube uploads

As we wrote before in a previous blog post, YouTube is the second largest search engine. The thing is many people just upload a video and don’t think about the finer points of getting it found in search results. That’s almost certainly why in many searches videos just don’t come up. However there is a [...]

By |2013-08-23T10:00:49+00:00August 23rd, 2013|

How to Create a Great Technical Video for Engineers

In a recent blog post we looked at YouTube’s new advertising opportunities and how you can advertise against competitors and keywords, just as you can with Adwords. The problem for a lot of people, however, is camera shyness or “oh, I don’t like the sound of my own voice” (happens a lot more than you [...]

By |2013-04-12T11:44:40+00:00April 12th, 2013|

YouTube, a Must For SEO Efforts

First, don’t try to get fancy with embedding videos on your website, which in turn, needs some proprietary system that only works with your website’s CMS, use YouTube.  YouTube is now the second largest search engine in the world, with over 2 billion searches each and every day, and YouTube provides the HTML code that [...]

By |2012-09-06T12:38:08+00:00September 6th, 2012|

How Big the Internet Really Is

Everyone knows that the growth of the Internet has been pretty huge over the last few years. But do you know just how big the Internet really is? Online Schools have put together the below interactive infographic that shows some incredible statistics about Internet usage. Here are just a few interesting facts to whet your [...]

By |2011-08-15T14:27:19+00:00August 15th, 2011|

Video moves from luxury to necessity

Everyone loves video, especially Google, and especially if it is posted on YouTube.  However, if you are, like most technology companies, unable to justify the expense of a glossy consumer product production but do not want to be perceived as lurking down with the scrappy home videos of teenagers and hobbyists, how can you use [...]

By |2010-08-16T08:09:09+00:00August 16th, 2010|