According to Hubspot, 85% of businesses are now using video as part of their marketing strategy. Video can be an ideal medium for communicating the complex ideas often associated with new technologies and technical products. Here are a few suggestions on how to get started: 1. A TV series Don’t panic, we don’t mean Read more...
Yes, I thought ‘Best B2B video guide for electronics marketers’ was a recklessly bold headline too. It might seem an audacious fanfare, but this blog will present some useful insights on video content in a fast-evolving business landscape. So without further ado, and avoiding any further hyperbole, let’s ‘make like Amazon’ and deliver the Read more...
How in the land of visual content, the moving image is king. There was a time when all that was needed to communicate with your customers were the core facts, presented in a readable and engaging fashion. Though the press release still remains a cornerstone of the Public Relations industry, those simpler days are long Read more...
As we wrote before in a previous blog post, YouTube is the second largest search engine. The thing is many people just upload a video and don’t think about the finer points of getting it found in search results. That’s almost certainly why in many searches videos just don’t come up. However there is a Read more...
In a recent blog post we looked at YouTube’s new advertising opportunities and how you can advertise against competitors and keywords, just as you can with Adwords. The problem for a lot of people, however, is camera shyness or “oh, I don’t like the sound of my own voice” (happens a lot more than you Read more...
First, don’t try to get fancy with embedding videos on your website, which in turn, needs some proprietary system that only works with your website’s CMS, use YouTube. YouTube is now the second largest search engine in the world, with over 2 billion searches each and every day, and YouTube provides the HTML code that Read more...
Everyone knows that the growth of the Internet has been pretty huge over the last few years. But do you know just how big the Internet really is? Online Schools have put together the below interactive infographic that shows some incredible statistics about Internet usage. Here are just a few interesting facts to whet your Read more...
Everyone loves video, especially Google, and especially if it is posted on YouTube. However, if you are, like most technology companies, unable to justify the expense of a glossy consumer product production but do not want to be perceived as lurking down with the scrappy home videos of teenagers and hobbyists, how can you use Read more...