By |2017-08-11T14:38:19+00:00March 7th, 2016|



By |2016-03-07T11:38:41+00:00March 7th, 2016|

Adding gloss to your brochure writing skills

Persuasive language is required to command attention, engender credibility, drive product desire, and convince the prospect to buy, or at least make an enquiry. Many persuasion techniques can be deployed; for instance, by implying an association between the product and something already liked by the market, such as value for money, productivity or reliability. Another Read more...

By |2017-05-05T16:16:30+00:00January 24th, 2014|

Writing for a Technical Audience with Perfect Sentence Structure and Pace

The approach to writing press releases, case studies and feature articles is generally a subjective one where factors such as the subject matter, the target audience or the level of complexity can all bring about many different distinctions in writing style. However, it’s important to maintain a certain level of continuity with any written content Read more...

By |2013-08-14T10:03:42+00:00August 14th, 2013|

How to Avoid Common Mistakes With Commas

Many people fancy themselves as a writer. Indeed, there is a saying that ‘everyone has a novel inside them’, and while this may be true, in reality few could actually write it. Even if they don’t harbour any literary aspirations, many people in the technology sector are still expected to produce reports, papers and other Read more...

By |2018-07-12T08:56:11+00:00June 28th, 2013|

3 Ways To Re-use Old Blog Posts

Blogging is a great way to drive traffic to your website, engage your customers and establish you as an authority within your market. But it’s not always easy coming up with fresh content. So here are three simple ways to squeeze a little bit more value out of those old posts: Revisit popular posts Regularly check Read more...

By |2011-09-08T09:32:45+00:00September 8th, 2011|