Yes, I thought ‘Best B2B video guide for electronics marketers’ was a recklessly bold headline too. It might seem an audacious fanfare, but this blog will present some useful insights on video content in a fast-evolving business landscape. So without further ado, and avoiding any further hyperbole, let’s ‘make like Amazon’ and deliver the Read more...
How in the land of visual content, the moving image is king. There was a time when all that was needed to communicate with your customers were the core facts, presented in a readable and engaging fashion. Though the press release still remains a cornerstone of the Public Relations industry, those simpler days are long Read more...
Published today, our latest 'Social Success' white paper for B2B electronics marketers reveals in great detail who's winning the social media battle in the semiconductor industry. Although focused on semiconductors, the paper gives valuable insights to any company selling components, sub-assemblies, software or services into the electronic engineering community. (Click infographic to enlarge) Read more...
As we wrote before in a previous blog post, YouTube is the second largest search engine. The thing is many people just upload a video and don’t think about the finer points of getting it found in search results. That’s almost certainly why in many searches videos just don’t come up. However there is a Read more...
In a recent blog post we looked at YouTube’s new advertising opportunities and how you can advertise against competitors and keywords, just as you can with Adwords. The problem for a lot of people, however, is camera shyness or “oh, I don’t like the sound of my own voice” (happens a lot more than you Read more...
In the second part of this blog, Marcel Kay explains how Twitter is no longer the sole domain of Victoria Beckham and Paris Hilton and why your company may want to use it at this year’s Electronica. -- You will probably want to send a press release to publicise your involvement at an exhibition Read more...
First, don’t try to get fancy with embedding videos on your website, which in turn, needs some proprietary system that only works with your website’s CMS, use YouTube. YouTube is now the second largest search engine in the world, with over 2 billion searches each and every day, and YouTube provides the HTML code that Read more...
Yesterday, the Internet went on strike in protest against new anti-piracy laws which the US Congress is looking to introduce. Major websites including Wikipedia, Wordpress and Reddit effectively created an “Internet blackout” by going offline between 8am and 8pm EST to highlight what many consider to be a significant threat to how we use the Read more...