Video killed the internet star

How in the land of visual content, the moving image is king. There was a time when all that was needed to communicate with your customers were the core facts, presented in a readable and engaging fashion. Though the press release still remains a cornerstone of the Public Relations industry, those simpler days are long [...]

By |2017-05-05T15:54:29+00:00March 2nd, 2016|

Who’s winning the social media battle in the semiconductor industry? 2015 white paper reveals all.

Published today, our latest 'Social Success' white paper for B2B electronics marketers reveals in great detail who's winning the social media battle in the semiconductor industry. Although focused on semiconductors, the paper gives valuable insights to any company selling components, sub-assemblies, software or services into the electronic engineering community. (Click infographic to enlarge) [...]

By |2016-10-24T10:54:01+00:00November 2nd, 2015|

A simple guide to optimising your youtube uploads

As we wrote before in a previous blog post, YouTube is the second largest search engine. The thing is many people just upload a video and don’t think about the finer points of getting it found in search results. That’s almost certainly why in many searches videos just don’t come up. However there is a [...]

By |2013-08-23T10:00:49+00:00August 23rd, 2013|

How to Create a Great Technical Video for Engineers

In a recent blog post we looked at YouTube’s new advertising opportunities and how you can advertise against competitors and keywords, just as you can with Adwords. The problem for a lot of people, however, is camera shyness or “oh, I don’t like the sound of my own voice” (happens a lot more than you [...]

By |2013-04-12T11:44:40+00:00April 12th, 2013|

YouTube, a Must For SEO Efforts

First, don’t try to get fancy with embedding videos on your website, which in turn, needs some proprietary system that only works with your website’s CMS, use YouTube.  YouTube is now the second largest search engine in the world, with over 2 billion searches each and every day, and YouTube provides the HTML code that [...]

By |2012-09-06T12:38:08+00:00September 6th, 2012|

The Internet Goes On Strike Over Anti-Piracy Law

Yesterday, the Internet went on strike in protest against new anti-piracy laws which the US Congress is looking to introduce. Major websites including Wikipedia, Wordpress and Reddit effectively created an “Internet blackout” by going offline between 8am and 8pm EST to highlight what many consider to be a significant threat to how we use the [...]

By |2012-01-19T16:24:32+00:00January 19th, 2012|