A recent Hubspot survey of 231 marketers shows that companies that blog more sell more.  This is especially true for the niche technical market. Even if you only blog once a week and almost nobody is subscribing to it, as long as you have used good, relevant keyword anchors, and made sure you integrate your blog with other activities using good practice in a technical blogs programme you will get great link equity. So the next time someone searches on those keywords there’s a strong chance they will end up looking at your content.