The automotive sector is betting big on driverless cars. Billions of dollars are being spent globally as companies battle to secure a slice of the so-called ‘passenger economy’, where people swap driving for riding. But the route to full autonomy is proving difficult to navigate. The major players face a range of technological, financial and societal barriers as they seek to achieve their aims. That has led some critics to question whether Level 5 (total autonomy) will ever be attained. This White Paper attempts to give a readable assessment of the state-of-play in the autonomous driving sector, highlighting some of the remaining technological challenges, while plotting a realistic roadmap to a driverless future. Download it here.
If you’re marketing components or other technologies into the automotive sector, or others where your primary audience is a technical one, Publitek’s services can ensure you communicate more effectively. And because we really understand technical marketing communications in depth, we’re easier to work with too, saving you time, effort and expense. Our services are classified as insight, (research and analytics) strategy (helping you figure out how you can win in your competitive environment) and action (tactical execution of integrated communications programs). Please get in touch to find out more.