Infographics are a form of data visualization that use graphical representations of information, data, or other eye-catching visual elements to present information quickly and engagingly. For tech B2B marketers, infographics serve many functions because they are popular with engineers who enjoy their often clever, visual way of storytelling. Infographics are a good way to introduce or drive engagement with otherwise challenging technologies or ideas, as many engineers respond better to visual information than text and the visual elements help make complex concepts more easily understandable.
And if you want to be sure to get your content across to your audience, infographics are a top choice. According to Search Engine Journal, high-quality infographics are 30 times more likely to be read than text articles.
In addition, infographics are useful for social media programs. Infographics are among the most commonly “liked” and shared types of content, and the individual infographic visual elements (which we often call “info sushi” for their snackable accessibility) make attention-grabbing images for visually-oriented social posts.
Infographics are fun and engaging, but they can be challenging to create. Here are some tips and tricks to help you plan and execute the development of an effective infographic for a technical audience.
A good infographic shouldn’t be too long or attempt to convey too many ideas or display too much data. Rather than a lengthy, jam-packed infographic, consider dividing the content into multiple infographics, or use a different format. If an infographic looks too burdensome, no one will read it.
If you have data, insights or survey results that you would like to develop into an infographic, consider contacting the content and creative teams at Publitek. We have the technical understanding and writing skills to make complex information approachable and engaging, and the design chops to make the visual elements fun and eye-catching. Together, it’s a winning combination. Check out these sample infographics that we’ve developed for other tech and engineering clients.