From a B2B technical content marketing perspective, one of the most wasteful things the team at Publitek has seen in over the years is the disconnect between sales, engineering and corporate marketing teams. Of course, corporate marketing itself is split into ‘tribes’ – lead generators, PR evangelists, advertising and media specialists, analytics experts and so Read more...
Medical and aerospace/defence engineers will be interested to learn that Electronic Specifier has just added two new microsites to its online website covering innovations in these growing industries. January 2017 saw the launch of the Medical microsite discussing nanomedicine, diagnosis, testing and monitoring, surgical robotics, medical wearables, sensors and genetic Read more...
Medical and aerospace/defence engineers will be interested to learn that Electronic Specifier has just added two new microsites to its online website covering innovations in these growing industries. January 2017 saw the launch of the Medical microsite discussing nanomedicine, diagnosis, testing and monitoring, surgical robotics, medical wearables, sensors and genetic Read more...