Interesting piece on the BBC website that the UK Government spent almost £6 million on paid search. Pity they didn’t use an SEO company for less than 1% of that they would have got better results.
Same goes for many companies in the engineering and electronics sector. An esteemed colleague once said: “Nobody get’s fired for using AdWords”, Ok so it is a paraphrase of that famous quote, but we often see companies spending thousands of dollars on paid search only to find it doesn’t work and has high bounce rates etc. etc. What they really should be doing is to use a technical search engine optimisation company, for the same sort of costs they will get about three times the results and it lasts the test of time rather than blowing budget in a single click.