Last week Pinnacle was approached by The Independent on Sunday for a 100 word prediction of what business would look like in 30 to 40 years time. After some deliberation this is what we decided upon:


In this post-promotional web-of-things-and-people era, co-creation of customer experience with consumers will be the norm. Ultimately, brands will be defined by those customers that choose to inhabit the product and service ecosystems they co-create.”

Of course this is just one vision of what the future will look like – what’s yours?