For a technology PR agency or in-house PR professional, accessing some of the relevant press contacts on Twitter may have become easier thanks to Muck Rack. This network includes 100s of publications and 1000s of verified journalists in many industry sectors. Searching for EE Times (http://muckrack.com/directory/eetimes) I found journalist Sylvie Barak tweeting about the AMD announcement that it would be developing chips based on ARM’s 64-bit v8 architecture. Six of the EE Times’ writers were listed on the site and their most talked about stories ranked. The insight it provides into what matters to the industry is invaluable. Muck Rack’s search lets technology PR professionals discover what journalists are saying about any brand or issue, often before it hits the press.
Which network works hardest for the technology PR agency?
The rise of micro-journalism and the one line press release has made Twitter the most effective social medium for corporate communication and technology PR. Business to consumer, Facebook wins hands down but for communicating with other businesses and the press … Twitter is best.
