You already know what I’m about to tell you. Ownership of mobile devices is still increasing and according to a global mobile data traffic forecast by Cisco, by the end of 2013, the number of mobile-connected devices will exceed the number of people on earth, and by 2017 there will be nearly 1.4 mobile devices per capita.
Of course, this doesn’t mean that everyone on the planet will own a mobile device. It can be largely attributed to the increasing number of users that own multiple devices, which will continue to grow as more and more people are given secondary phones to be used for work purposes (the main reason most people would need more than one device).
Despite these caveats, the increase in mobile device ownership, and in particular ownership of smartphones, has led to an increase of web usage with 17.4% of global web traffic now attributed to coming through mobile.