An introduction to SEO and Google Analytics

SEO 101: In the first half of this session, Blanche Carballo and Jon Barrett from Publitek will explain the three pillars of SEO – from content optimisation to link building to technical on-site optimisation. The second half of the session focuses on Google Analytics – how it works and how to make it work better by looking at the ABCs of web traffic analysis – Acquisition, Behaviour and Conversions.

Who’s it for?

Marketing professionals. No technical experience required.


Presented by Jon Barrett, Vice President Digital, and Blanche Carballo, Account Director, Digital and Media at Publitek.

Next steps

To discuss how your business could benefit from SEO, please reach out to Jon Barrett or Blanche Carballo.