Research and strategy

Case studies

2018-07-12T15:19:48+00:00

Toshiba – Big ideas

The challenge To create new concepts with an application focus to best illustrate Toshiba’s capability across the following markets: Automotive, Wireless, Smart Home, Lighting. In addition, to demonstrate that [...]

2018-07-12T15:20:45+00:00

Eaton – a new partnership with Nissan

The challenge Publitek client Eaton was about to embark on a ground-breaking partnership with electric vehicle manufacturer Nissan to commercialise an energy storage and control system with the potential [...]

2018-07-12T19:37:32+00:00

Content marketing to component buyers

The challenge Electronic component distributor, Mouser, identified a pressing need for procurement teams of electronics OEMs to gain a better understanding of the products they are specifying and buying. [...]

Industry insights