Research and strategy
Tactical guides
Case studies
Delivering Deep tech B2B Leads via Account-Based Marketing
The Challenge: Alfreso is a commercial, open-source software company. Their software powers the daily work of over 11 million people at industry-leading organizations in more than 190 countries worldwide. Read more...
Publitek-led rebranding helps to energize a growing clean energy organization
Two years ago, as part of our commitment to a clean energy future, Publitek began supporting Smart Grid Northwest with digital and event marketing services. As Smart Grid Northwest has Read more...
Toshiba – delivering speed and capacity
The challenge Toshiba is the only storage vendor that designs and develops both Hard Disk Drive (HDD) and NAND flash memory, the core components of Solid State Hybrid Drives Read more...
Toshiba – Big ideas
The challenge To create new concepts with an application focus to best illustrate Toshiba’s capability across the following markets: Automotive, Wireless, Smart Home, Lighting. In addition, to demonstrate that Read more...
igus robotic arm used for the ultimate biscuit dunking test
The challenge igus – a global plastic bearing and chain system specialist, wanted to raise its profile as a technology manufacturer in the national media and business press in Read more...
Eaton – a new partnership with Nissan
The challenge Publitek client Eaton was about to embark on a ground-breaking partnership with electric vehicle manufacturer Nissan to commercialise an energy storage and control system with the potential Read more...
From spinoff to sold: how we built as brand from inception to exit
The challenge Reaction Design, which developed fuel combustion simulation software used to model engine design, was spun out of Sandia National Lab, an institution that had provided a free Read more...
Social Media influencer programs deliver business results that map to ROI
The challenge A product marketing team at a large semiconductor company wanted to use social media to drive key messages and highlight the company’s activities at industry tradeshows and Read more...
Delivering sales-ready leads and a $5B pipeline for ON Semiconductor
Challenge ON Semiconductor, a leading global semiconductor company, wanted to generate increased sales from its large database of qualified design engineers in four geographic regions (China, Japan, Germany and Read more...
Acting fast to deliver influencer relations to support breaking news
The challenge Cloudian had big news to share with the press and analysts: this provider of hybrid cloud storage solutions had just bagged $24 million in Series C funding Read more...
The greatest data protection company that you’d never heard of
The challenge Asigra’s award-winning cloud-based services were top rated, but their sales model was totally based on resale by managed service providers (MSPs) who bundled Asigra’s data backup and Read more...
Cost-effective lead generation and support of distribution channels
The challenge Riedon has been a provider of resistive solutions since 1960. It provides wirewound, thick & thin film, and foil resistive products to industries as diverse as: Aerospace, Read more...
Web press conferences can be an effective yet low-budget option to generate media coverage
The challenge In January 2015, RS Components signed as the primary distribution partner for Bare Conductive, creators of Electric Paint and the Arduino-based Touch Board. The distributor was starting Read more...
Using content marketing to build brand awareness in the robotic components market
The challenge With many distributors in a crowded European market, Distrelec was looking for a way of gaining mindshare. Having undertaken a corporate name change, something was required that Read more...
Building brand equity: start-up case study
The challenge Governments around the world have been focusing increasing attention on the risk of terrorist organisations smuggling nuclear material across borders. The primary policy is the deployment of Read more...
