Research and strategy

Case studies


Toshiba – Big ideas

The challenge To create new concepts with an application focus to best illustrate Toshiba’s capability across the following markets: Automotive, Wireless, Smart Home, Lighting. In addition, to demonstrate that [...]


Eaton – a new partnership with Nissan

The challenge Publitek client Eaton was about to embark on a ground-breaking partnership with electric vehicle manufacturer Nissan to commercialise an energy storage and control system with the potential [...]


Content marketing to component buyers

The challenge Electronic component distributor, Mouser, identified a pressing need for procurement teams of electronics OEMs to gain a better understanding of the products they are specifying and buying. [...]

Industry insights