Digging deeper into the engineering mind: Marketing to Engineers
While research exists in the broad B2B markets about content marketing, the technical audience’s use of content and their professional preferences, there is a gap in the engineering industry. To give us the information we need, since it is currently not available from an independent source, we decided at the turn of the year to ask engineers across EMEA, a series of questions about how they find, use and engage with information that helps them with their day-to-day job. Our aim is to educate and inform B2B marketers of the most effective ways to target this highly technical audience.
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