Evaluating the reach of semiconductor industry coverage in the consumer media2018-07-13T07:50:07+00:00

Reaching the Consumer: Evaluating the reach of semiconductor industry coverage in the consumer media

This is the first Publitek analysis into how the semiconductor industry’s leading companies are represented in the consumer and consumer technology press. The paper categorises over 5,000 pieces of online consumer-media coverage that references these firms. It quantifies what has generated column inches and what activities generate engagement.

 

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