Marketing has changed for technology companies. Learn what to do about it

With the advent of social media and the rise of search engines, traditional marketing techniques such as advertising, press releases and brochures are no longer effective in isolation. The Essential Guide to Marketing for Technology Companies will show you how you can make your efforts at generating sales far more effective without spending a penny more!

It looks at :

• Search Engine Optimisation (SEO) and keywords
• How to optimise your website!
• Why you must have a blog and how to create one
• How social media fits into the mix for reaching engineers
• How to convert website visitors into leads!
• How to turn leads into sales with email marketing

It is a must read for anyone looking to market their products and services to engineers and will cost you nothing!