B2B electronics trade media runs thousands of advertisements each year, mostly in the form of online banners or e-newsletters. There are hundreds of advertising formats to choose from, as publishers try to differentiate their offerings.
Yet none of them publishes anonymized data to help advertisers select the best advertisement formats for achieving their goals. They don’t tell us the best time to send out email newsletters to maximize response. And there is no independently derived data that compares the cost of lead generation between various advertising formats, geographic regions, timing strategies, or media outlets.
This paper fills that information void for you.