Six steps towards product positioning success

Positioning is a fundamental aspect of branding, and a positioning statement defines the identity of a product or service – who it has been designed for, and the challenges it has been designed to overcome.

Whether you are a consumer brand or a B2B brand communicating with engineers and scientists, positioning is a fundamental element of product branding and promotion. While most technology companies don’t have the large marketing departments associated with consumer brands, positioning is as vital to effective B2B communications with engineers, scientists and technical customers as it is for the household names targeting end customers.

Request our free guide and discover:

  • What to include in a positioning statement
  • What NOT to include in a positioning statement
  • The major challenges you may face