A step-by-step guide to email campaigns

Despite the massive growth of ‘fashionable’ marketing channels such as social media and mobile, email marketing continues to be one of the most effective ways to convert prospects into customers.

But before you take to your keyboard and start churning out mass emailers left, right and centre, it is worth remembering that whilst email has the power to deliver excellent ROI for your campaign, it is very easy to get it wrong.

Our free Step-By-Step Guide to Ensure You Make the Most of Your Email Campaigns gives you the blueprint to maximise the return on your email marketing efforts and includes how to:

• Target your email to your audience
• Ensure your database is ‘clean’
• Write effective subject lines
• Choose an email delivery system that works for you