Our approach to integrated marketing communications breaks down the barriers and silos between communications disciplines and channels. We extract maximum value from every piece of search-optimized content and ensure that it’s driven through every relevant channel in the most cost-effective way.
Why shouldn’t your next white paper become a presentation, a video and a series of articles and blog posts? And why wouldn’t you extract every picture, name it for search and make it accessible to your audiences? We call this approach optimized content marketing. It makes your budget work harder because it delivers your messages most effectively to your audiences. And it means that you’re easier to find in search too, wherever they look.