B2B marketing.

November 28, 2023

How to deploy successful account-based marketing strategies

As a B2B deep tech business, imagine being able to target only the best-fit and highest-value prospects without wasting time and resources…

October 20, 2023

Building successful data-driven tech B2B marketing strategies

Have you noticed how often the term “data-driven” is used in tech B2B companies? If not the exact words, certainly the sentiment?…

September 6, 2023

Digital communications: next gen engineers versus career pros

In the ever-evolving digital landscape, connecting with engineers across different generations demands a dynamic approach. With the current generation and the next…

August 16, 2023

Unbreakable bonds: how to create brand affinity as a deep tech business

B2B marketing has traditionally focused on promoting the features and technical advantages of products and innovations. The concept of branding has often…

August 2, 2023

Why aren’t more B2B tech companies using paid social media to target their customers?

Paid social media campaigns have traditionally been considered a B2C marketing channel, but at Publitek we think it’s time for B2B tech…

July 21, 2023

5 things to consider when introducing marketing automation

When B2B companies introduce marketing automation, what are the 5 key areas to consider? Demographics are shifting B2B buyer behavior. With increasingly…

July 13, 2023

Adopting AI in deep tech B2B marketing

The role of AI in the deep tech industry The near and long-term impact of Artificial Intelligence in all walks of life…

May 4, 2023

How Design Thinking Can Improve Your B2B Communication Strategy

Design Thinking is not a new concept, yet it’s not widely applied to B2B communications. But if you really need to connect…

April 17, 2023

Why B2B deep-tech companies should rethink trade show presences

With the Covid-19 pandemic slowly fading out, physical trade shows are coming back. Most of them are back on regular schedule and…