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How to deploy successful account-based marketing strategies

As a B2B deep tech business, imagine being able to target only the best-fit and highest-value prospects without wasting time and resources…

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How to increase the visibility of your video and reach B2B audiences

Videos have a unique power to convey messages and deliver storytelling, and paid media advertising can help boost the visibility of these…

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How to create effective video content for the B2B customer journey

Video is an effective way to engage buyers in tech B2B markets. B2B marketing and sales cycles typically depend on a lot…

trade landscape blog

The shift of the trade media landscape and what it means for the future of PR

Over the last few years, the trade media landscape has undergone substantial changes due to digital technology’s vast development, social media and…

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Building successful data-driven tech B2B marketing strategies

Have you noticed how often the term “data-driven” is used in tech B2B companies? If not the exact words, certainly the sentiment?…

publitek persona blog

Personas and journey mapping: The key to impactful deep-tech B2B marketing

Today’s B2B buyers have higher expectations for relevant, personalised content that speaks to their specific needs and preferences. Generic marketing simply doesn’t…

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Quality content in the digital era and its B2B significance

In today’s digital era, creating exceptional content is fundamental for successful marketing as there’s a constant demand for high-quality information. For B2B…

seer PR

Publitek Launches Seer, an Advanced Platform for Data-Driven Marketing and Communications

With a focus on marketing and communications performance and analysis, Seer pulls data from multiple sources with the ability to process, analyse…

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The changing face of engineering: 3 trends in the industry

Electronics companies have always had disruptions to deal with, everything from world events to technological advances, but globalization has made such upheavals…

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