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social media for engineers

How Engineers Use Social Media in 2025: Adapting to a Changing Digital Landscape

Social media never stands still. Platforms evolve, new contenders emerge, and audience behavior shifts. Two years ago, we explored the rapidly changing…

quality content illustration of a document

Quality content in the digital era and its B2B significance

In today’s digital era, creating exceptional content is fundamental for successful marketing as there’s a constant demand for high-quality information. For B2B…

illustration of social media elements for engineers

Digital communications: next gen engineers versus career pros

In the ever-evolving digital landscape, connecting with engineers across different generations demands a dynamic approach. With the current generation and the next…

threads v twix

Twitter/X versus Threads: Social media strategies in a time of change

The world of social media never stands still. Established platforms evolve and change, while new ones emerge and disrupt the landscape, sometimes…

community marketing

The role of Communities within Marketing Communications

In today’s hyperconnected world, marketing approaches need to evolve to become more people-centric and relationship-driven. Gone are the days when end users…

one pubtk

Secondment program boosts One Publitek initiative

Coming out of the various global lockdowns over the past year or so, one of our key priorities was to make stronger…

Community Marketing: using data to understand audiences

Community Marketing: using data to understand audiences

There is so much data out there which analyses the demographic shift that’s going on, not just in our industries, but across…

Twitter

Best practice for Twitter – a B2B perspective

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